Maserati

Maserati North America came to us to make the @MaseratiUSA channel distinct from the global account. When we started, the majority of content mirrored the Global account and had very little North American context.

They wanted us to make the content feel social-first, engaging and localized to the market.

Our Approach:

Focus On Local Beauty To Drive Engagement & Clicks

In order to achieve that we:

• Captured the Maserati nameplates in key local markets

• Highlighted unique North American-based talent

• Co-created content with NA-based artists and photographers

• Created franchises that connected local dealers and owners

All the while, we incorporated more native platform features and shifted our content strategy to lean into what was dominating the algorithm.