Nike - 50th Anniversary

The Challenge: Invite Gen Z to celebrate Nike’s 50th anniversary on TikTok.

Nike commemorated its golden milestone by passing the torch to the next generation. For all the jaw-dropping, groundbreaking moments in sport, the best athletes in the game are still on the come up.

A TV anthem featuring Spike Lee in his iconic role as Mars Blackmon kicked off the campaign. But how could we turn that message into a movement on TikTok?

In partnership with Wieden+Kennedy, we took the brand film to social to blow Gen Z’s mind by asking them to prove Nike right: the next generation is changing the game one incredible dunk, aerial flip, and tailslide at a time.