Nike Yoga

Yoga should be the most accessible of all sports — its practice only requires an open mind and a ready heart.

But yoga culture today can be a sea of sameness focused on perfecting advanced poses in idyllic places, and is often perceived as an exclusive community. So how do we put forth a different vision for yoga — one that celebrates progress over perfection, and creates a culture of belonging?

Our Challenge: Bring @nikeyoga on Instagram by executing on the believe that yoga is for every body - diverse, community-driven, and welcoming - so we can all reach further.