SweeTARTS - CEO of Chewy

To drive awareness of our newly renovated SweeTARTS Chewies, we tapped into the ‘#CEOof’ trend and gave fans a chance to be named the CEO of Chewy SweeTARTS.

Winner gets a year’s supply of SweeTARTS and might even get to weigh in our future product innovations! To apply to be named the #CEOofChewySweeTARTS, fans made TikToks showing us how much they love chewy SweeTARTS.